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Details for article 116 of 245 found articles
| Title: |
Leisure time and channel repertoire in a Multichannel environment |
| Author: |
Ferguson, Douglas A. Melkote, Srinivas R. |
| Appeared in: |
Communication research reports |
| Paging: | Volume 14 (1997) nr. 2 pages 189-194 |
| Year: |
1997 |
| Contents: |
A telephone survey of 197 respondents measured leisure time activities (television viewing versus all other activities). An analysis of four groups (low TV/low other, low TV/high other, high TV/low other, and high TV/high other) looked for group differences in two types of channel repertoire: broadcast channel repertoire (BCR) and cable channel repertoire (CCR). CCR differed between the first and fourth groups (low/low and high/high), but there were no differences in BCR. Age was found to be a significant covariate. These findings support the idea that people who are active in general tend to watch cable channels in particular. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 116 of 245 found articles
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