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  Age identity and television viewing preferences
 
 
Title: Age identity and television viewing preferences
Author: Harwood, Jake
Appeared in: Communication reports
Paging: Volume 12 (1999) nr. 2 pages 85-90
Year: 1999
Contents: This research finds that young adults with high levels of age identity are more likely to incorporate young characters in their open-ended descriptions of an “ideal”; television show than are young adults with lower levels of age group identification. These results are discussed in terms of the role of social identity in influencing media consumption. Future theoretical and empirical directions are briefly outlined.
Publisher: Routledge
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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