Instructional objectives, methods, and resources are suggested for using visual elements such as drawing, painting, architecture, and the visual environment in general as a focus for teaching theories of contemporary rhetoric. To illustrate the application of contemporary rhetorical theory to visual phenomena, the concepts of three theorists—I.A. Richards, Kenneth Burke, and Richard Weaver—are used to analyze three visual images—a painting by Joan Miro, a Burger King restaurant, and the ocean-front strip at Virginia Beach, Virginia.
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