The impact of web page text-background colour combinations on readability, retention, aesthetics and behavioural intention
Titel:
The impact of web page text-background colour combinations on readability, retention, aesthetics and behavioural intention
Auteur:
Hall, Richard H. Hanna, Patrick
Verschenen in:
Behaviour & information technology
Paginering:
Jaargang 23 (2004) nr. 3 pagina's 183-195
Jaar:
2004-05
Inhoud:
The purpose of this experiment was to examine the effect of web page text/background colour combination on readability, retention, aesthetics, and behavioural intention. One hundred and thirty-six participants studied two Web pages, one with educational content and one with commercial content, in one of four colour-combination conditions. Major findings were: (a) Colours with greater contrast ratio generally lead to greater readability; (b) colour combination did not significantly affect retention; (c) preferred colours (i.e., blues and chromatic colours) led to higher ratings of aesthetic quality and intention to purchase; and (d) ratings of aesthetic quality were significantly related to intention to purchase.
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