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| Titel: |
Using Research to Inform Agency Communications: Perceptions of Drinking Water |
| Auteur: |
Chess, Caron Johnson, Branden Kovacs, Daniel Schwar, Carol |
| Verschenen in: |
Applied environmental education and communication |
| Paginering: | Jaargang 1 (2002) nr. 4 pagina's 221-228 |
| Jaar: |
2002-01 |
| Inhoud: |
Martha Monroe's article in an earlier issue of this journal (2002) discussed using open-ended structured interviews to evaluate programs. Here we describe using such interviews to help staff of the New Jersey Department of Environmental Protection (NJDEP) appreciate residents' existing cognitive understandings or “mental models” of drinking water. Understanding such mental models allows agency communicators to effectively focus on correcting misperceptions, filling gaps in understanding, and reinforcing correct knowledge, as well as giving agency staff a better sense of how people feel about an issue, including management options. The goal of the research was to help NJDEP ultimately develop better educational efforts. We illustrate the method by describing our results and their implications for communication. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 45 van 47 gevonden artikelen
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