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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
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Details for article 89 of 153 found articles
| Title: |
Indian Premier League and Team Brand Building: Validating the Spectator-Based Brand Equity Model in context of Television viewers |
| Author: |
Naik, Anish Yousaf Gupta, Anil |
| Appeared in: |
Metamorphosis |
| Paging: | Volume 11 (2012) nr. 1 pages 36-51 |
| Year: |
2012-01 |
| Contents: | |
| Publisher: |
SAGE Publications, Sage India: New Delhi, India |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 89 of 153 found articles
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