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  An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Category
 
 
Title: An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Category
Author: Shariq, Mohammad
Khan, Bilal Mustafa
Rizvi, Aftab Haider
Appeared in: Jindal journal of business research
Paging: Volume 3 (2014) nr. 1-2 pages 121-136
Year: 2014-06
Contents:
Publisher: SAGE Publications, Sage India: New Delhi, India
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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 Koninklijke Bibliotheek - National Library of the Netherlands