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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 3 of 8 found articles
| Title: |
Cocreation is chaotic: What it means for marketing when no one has control |
| Author: |
Fisher, Dan Smith, Scott |
| Appeared in: |
Marketing theory |
| Paging: | Volume 11 (2011) nr. 3 pages 325-350 |
| Year: |
2011-09 |
| Contents: | |
| Publisher: |
SAGE Publications, Sage UK: London, England |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 3 of 8 found articles
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