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Journal description
All volumes of the corresponding journal
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Details for article 7 of 7 found articles
| Title: |
Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence |
| Author: |
Smith, Robert E. Yang, Xiaojing |
| Appeared in: |
Marketing theory |
| Paging: | Volume 4 (2004) nr. 1-2 pages 31-58 |
| Year: |
2004-06 |
| Contents: | |
| Publisher: |
Sage Publications, Sage CA: Thousand Oaks, CA |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 7 of 7 found articles
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