Examining media effectiveness across cultures and national borders: A review and multilevel framework
Title:
Examining media effectiveness across cultures and national borders: A review and multilevel framework
Author:
Moustafa Leonard, Karen Van Scotter, James R. Pakdil, Fatma Jbeily Chamseddine, Nadine Esatoglu, Ezel Gumus, Murat Koyuncu, Mustafa Ling Ling Wu, Mockaitis, Audra I. Salciuviene, Laura Oktem, M. Kemal Surkiene, Gene Tsai, Fu-Sheng
Appeared in:
International journal of cross cultural management