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  Gautam Mahajan, Total Customer Value Management: Transforming Business Thinking. New Delhi: Response Books (Business Books from SAGE), 2011, 326 pp., Rs 450 (ISBN: 978-81-321-0312-7 [PB]).
 
 
Title: Gautam Mahajan, Total Customer Value Management: Transforming Business Thinking. New Delhi: Response Books (Business Books from SAGE), 2011, 326 pp., Rs 450 (ISBN: 978-81-321-0312-7 [PB]).
Author: Banerjee, Mohua
Appeared in: Global business review
Paging: Volume 12 (2011) nr. 3 pages 484-485
Year: 2011-10
Contents:
Publisher: SAGE Publications, Sage India: New Delhi, India
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 4 of 15 found articles
 
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