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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 7 of 14 found articles
| Title: |
Marketing mix standardization in multinational corporations: A review of the evidence |
| Author: |
Birnik, Andreas Bowman, Cliff |
| Appeared in: |
International journal of management reviews |
| Paging: | Volume 9 (2007) nr. 4 pages 303-324 |
| Year: |
2007-02 |
| Contents: | |
| Publisher: |
Blackwell Publishing Ltd, Oxford, UK |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 7 of 14 found articles
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