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  The Influences of Customer Relationship Metrics on Shareholder Value: What Should Be Done and What Has Been Done?
 
 
Title: The Influences of Customer Relationship Metrics on Shareholder Value: What Should Be Done and What Has Been Done?
Author: Rese, Mario
Wulfhorst, Valerie
Appeared in: Journal of business market management
Paging: Volume 3 (2009) nr. 1 pages 51-64
Year: 2009
Contents:
Publisher: SP Gabler Verlag, Wiesbaden
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 4 of 5 found articles
 
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