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  A new organization’s breaking out of cocoon: Advantech’s dilemma in building a “direct marketing force”
 
 
Title: A new organization’s breaking out of cocoon: Advantech’s dilemma in building a “direct marketing force”
Author: Wang, Fengbin
Tao, Zhexiong
Li, Bin
Shi, Niaoyun
Appeared in: Frontiers of business research in China
Paging: Volume 5 (2011) nr. 4 pages 597-618
Year: 2011
Contents:
Publisher: SP Higher Education Press, Heidelberg
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 1 of 8 found articles
 
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