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  Transference or severance: An exploratory study on brand relationship quality of China’s time-honored brands based on intergenerational influence
 
 
Title: Transference or severance: An exploratory study on brand relationship quality of China’s time-honored brands based on intergenerational influence
Author: He, Jiaxun
Appeared in: Frontiers of business research in China
Paging: Volume 2 (2008) nr. 4 pages 518-552
Year: 2008
Contents:
Publisher: SP Higher Education Press, Heidelberg
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 7 of 7 found articles
 
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