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Journal description
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Details for article 1 of 7 found articles
| Title: |
An empirical evaluation of a customer-based brand equity model and its managerial implications |
| Author: |
Yu, Chunling Zhao, Ping Wang, Haizhong |
| Appeared in: |
Frontiers of business research in China |
| Paging: | Volume 2 (2008) nr. 4 pages 553-570 |
| Year: |
2008 |
| Contents: | |
| Publisher: |
SP Higher Education Press, Heidelberg |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 7 found articles
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