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Journal description
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Details for article 15 of 15 found articles
| Title: |
Vermittlung von Markenerlebnissen durch die Nutzung von Big Data |
| Author: |
Burmann, Christoph Kleine-Kalmer, Barbara Hemmann, Frank |
| Appeared in: |
Marketing review St. Gallen |
| Paging: | Volume 31 (2014) nr. 1 pages 56-67 |
| Year: |
2014 |
| Contents: | |
| Publisher: |
Gabler Verlag, Wiesbaden |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 15 of 15 found articles
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