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  Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India
 
 
Title: Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India
Author: Moser, Roger
Schaefers, Tobias
Meise, Jan Niklas
Appeared in: Marketing review St. Gallen
Paging: Volume 29 (2012) nr. 3 pages 22-27
Year: 2012
Contents:
Publisher: Gabler Verlag, Wiesbaden
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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