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                                       Details for article 9 of 13 found articles
 
 
  Return on Customer – How Marketing Actually Creates Value
 
 
Title: Return on Customer – How Marketing Actually Creates Value
Author: Peppers, Don
Rogers, Martha
Appeared in: Marketing review St. Gallen
Paging: Volume 28 (2011) nr. 3 pages 14-19
Year: 2011
Contents:
Publisher: Gabler Verlag, Wiesbaden
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 9 of 13 found articles
 
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