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Journal description
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Details for article 14 of 25 found articles
| Title: |
Dynamic allocation of promotional budgets based on maximizing customer equity |
| Author: |
Memarpour, Mehrdad Hassannayebi, Erfan Fattahi Miab, Navid Farjad, Ali |
| Appeared in: |
Operational research |
| Paging: | Volume 21 () nr. 4 pages 2365-2389 |
| Year: |
2019-08-02 |
| Contents: | |
| Publisher: |
Springer Berlin Heidelberg, Berlin/Heidelberg |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 14 of 25 found articles
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