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  Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy
 
 
Title: Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy
Author: Cambra-Fierro, Jesús J.
Fuentes-Blasco, María
Huerta-Álvarez, Rocío
Olavarría, Ana
Appeared in: Service business
Paging: Volume 15 () nr. 3 pages 467-491
Year: 2021-05-27
Contents:
Publisher: Springer Berlin Heidelberg, Berlin/Heidelberg
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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 Koninklijke Bibliotheek - National Library of the Netherlands