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                                       Details for article 2 of 12 found articles
 
 
  Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness
 
 
Title: Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness
Author: Crespo-Almendros, E.
Barrio-GarcĂ­a, S. Del
Appeared in: Service business
Paging: Volume 10 (2014) nr. 1 pages 31-58
Year: 2014
Contents:
Publisher: Springer Berlin Heidelberg, Berlin/Heidelberg
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 2 of 12 found articles
 
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