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  Driving Social Innovation in Bottom-of-the-Pyramid Markets through International Social Alliances: The Role of Legitimacy
 
 
Title: Driving Social Innovation in Bottom-of-the-Pyramid Markets through International Social Alliances: The Role of Legitimacy
Author: Pillai, Kishore Gopalakrishna
Nair, Smitha R.
Zahoor, Nadia
Khan, Zaheer
Appeared in: Management international review
Paging: Volume 64 () nr. 3 pages 567-595
Year: 2024-05-24
Contents:
Publisher: Springer Berlin Heidelberg, Berlin/Heidelberg
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 2 of 8 found articles
 
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