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Journal description
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Details for article 6 of 10 found articles
| Title: |
Factors affecting Consumer Brand Sabotage virality: a study of an Indian brand #boycott |
| Author: |
Bhatia, Rehan Gupta, Agam Vimalkumar, M. Sharma, Divya |
| Appeared in: |
Information systems and e-business management |
| Paging: | Volume 23 () nr. 1 pages 41-68 |
| Year: |
2023-03-22 |
| Contents: | |
| Publisher: |
Springer Berlin Heidelberg, Berlin/Heidelberg |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 6 of 10 found articles
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