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  Consumer Well-Being (CWB): The Effects of Self-Image Congruence, Brand-Community Belongingness, Brand Loyalty, and Consumption Recency
 
 
Title: Consumer Well-Being (CWB): The Effects of Self-Image Congruence, Brand-Community Belongingness, Brand Loyalty, and Consumption Recency
Author: Grzeskowiak, Stephan
Sirgy, M. Joseph
Appeared in: Applied research in quality-of-life
Paging: Volume 2 (2008) nr. 4 pages 289-304
Year: 2008
Contents:
Publisher: Springer Netherlands, Dordrecht
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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