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  The diffusion of a new service: Combining service consideration and brand choice
 
 
Title: The diffusion of a new service: Combining service consideration and brand choice
Author: Landsman, Vardit
Givon, Moshe
Appeared in: Quantitative marketing and economics
Paging: Volume 8 (2009) nr. 1 pages 91-121
Year: 2009
Contents:
Publisher: Springer US, Boston
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 3 of 4 found articles
 
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