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Journal description
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Details for article 1 of 4 found articles
| Title: |
Consumer learning and evolution of consumer brand preferences |
| Author: |
Che, Hai Erdem, Tülin Öncü, T. Sabri |
| Appeared in: |
Quantitative marketing and economics |
| Paging: | Volume 13 (2015) nr. 3 pages 173-202 |
| Year: |
2015 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 4 found articles
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