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                                       Details for article 13 of 13 found articles
 
 
  Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations
 
 
Title: Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations
Author: Srivastava, Joydeep
Mitra, Anusree
Appeared in: Marketing letters
Paging: Volume 9 (1998) nr. 4 pages 327-336
Year: 1998
Contents:
Publisher: Kluwer Academic Publishers, Boston
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 13 of 13 found articles
 
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