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                                       Details for article 12 of 14 found articles
 
 
  The Effect of Parent Brand Experience on Line Extension Trial and Repeat Purchase
 
 
Title: The Effect of Parent Brand Experience on Line Extension Trial and Repeat Purchase
Author: Kim, Byung-Do
Sullivan, Mary W.
Appeared in: Marketing letters
Paging: Volume 9 (1998) nr. 2 pages 181-193
Year: 1998
Contents:
Publisher: Kluwer Academic Publishers, Boston
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 12 of 14 found articles
 
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