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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 11 of 14 found articles
| Title: |
The Moderating Effect of Product Category Knowledge and Attribute Importance on the Attraction Effect |
| Author: |
Prashant Malaviya K. Sivakumar |
| Appeared in: |
Marketing letters |
| Paging: | Volume 9 (1998) nr. 1 pages 14 p. |
| Year: |
1998-02 |
| Contents: | |
| Publisher: |
Kluwer Academic Publishers, Boston, U.S.A. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 11 of 14 found articles
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