Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants
Title:
Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants
Author:
Desarbo, Wayne Ansari, Asim Chintagunta, Pradeep Himmelberg, Charles Jedidi, Kamel Johnson, Richard Kamakura, Wagner Lenk, Peter Srinivasan, Kannan Wedel, Michel