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                                       Details for article 5 of 26 found articles
 
 
  Consumers Attitude Change Across Sequences of Successful andUnsuccessful Product Usage
 
 
Title: Consumers Attitude Change Across Sequences of Successful andUnsuccessful Product Usage
Author: GARY GAETH
IRWIN LEVIN
SHAILESH SOOD
CHIFEI JUANG
JENNIFER CASTELLUCCI
Appeared in: Marketing letters
Paging: Volume 8 (1997) nr. 1 pages 13 p.
Year: 1997-01
Contents:
Publisher: Kluwer Academic Publishers, Boston, U.S.A.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 5 of 26 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands