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Journal description
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Details for article 10 of 11 found articles
| Title: |
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products |
| Author: |
Alexander, David L. Moore, Sarah G. |
| Appeared in: |
Marketing letters |
| Paging: | Volume 36 () nr. 1 pages 121-136 |
| Year: |
2024-06-17 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 10 of 11 found articles
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