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                                       Details for article 11 of 12 found articles
 
 
  The impact of brand equity on profit premium in an equilibrium framework
 
 
Title: The impact of brand equity on profit premium in an equilibrium framework
Author: Sándor, Zsolt
Szőcs, Attila
Wildenbeest, Matthijs R.
Appeared in: Marketing letters
Paging: Volume 35 () nr. 3 pages 423-438
Year: 2024-04-22
Contents:
Publisher: Springer US, New York
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 11 of 12 found articles
 
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