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  Attribute ratings and their impact on attraction and compromise effects
 
 
Title: Attribute ratings and their impact on attraction and compromise effects
Author: Banerjee, Pronobesh
Rakshit, Krishanu
Mishra, Sanjay
Masters, Tamara
Appeared in: Marketing letters
Paging: Volume 35 () nr. 3 pages 439-450
Year: 2024-01-25
Contents:
Publisher: Springer US, New York
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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