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Journal description
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Details for article 4 of 12 found articles
| Title: |
How is retargeting related to purchase incidence, channel choice, and purchase quantity? |
| Author: |
Mark, Tanya Dhar, Tirtha Verhoef, Peter C. Lemon, Katherine N. |
| Appeared in: |
Marketing letters |
| Paging: | Volume 35 () nr. 2 pages 275-288 |
| Year: |
2023-08-24 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 4 of 12 found articles
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