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  Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases
 
 
Title: Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases
Author: Hall, Matthew J.
Appeared in: Marketing letters
Paging: Volume 35 () nr. 1 pages 45-57
Year: 2023-06-08
Contents:
Publisher: Springer US, New York
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 2 of 11 found articles
 
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