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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 5 of 13 found articles
| Title: |
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand |
| Author: |
Thürridl, Carina Mattison Thompson, Frauke |
| Appeared in: |
Marketing letters |
| Paging: | Volume 34 () nr. 4 pages 685-696 |
| Year: |
2023-04-20 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 5 of 13 found articles
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