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Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us |
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Title: |
Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us |
Author: |
Mittal, Vikas Han, Kyuhong Frennea, Carly Blut, Markus Shaik, Muzeeb Bosukonda, Narendra Sridhar, Shrihari |
Appeared in: |
Marketing letters |
Paging: |
Volume 34 () nr. 2 pages 171-187 |
Year: |
2023-03-03 |
Contents: |
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Publisher: |
Springer US, New York |
Source file: |
Elektronische Wetenschappelijke Tijdschriften |
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