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Details for article 6 of 12 found articles
| Title: |
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources |
| Author: |
Chen, Jie Fan, Wenjian Wei, Junlong Liu, Zunli |
| Appeared in: |
Marketing letters |
| Paging: | Volume 33 () nr. 4 pages 593-605 |
| Year: |
2021-12-10 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 6 of 12 found articles
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