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Details for article 11 of 12 found articles
| Title: |
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts |
| Author: |
Isojärvi, Jyrki Aspara, Jaakko Movarrei, Reza |
| Appeared in: |
Marketing letters |
| Paging: | Volume 33 () nr. 3 pages 499-521 |
| Year: |
2022-05-31 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 11 of 12 found articles
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