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                                       Details for article 3 of 11 found articles
 
 
  Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior
 
 
Title: Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior
Author: Yang, Shuai
Chang, Xinyu
Chen, Sixing
Lin, Shan
Ross, William T.
Appeared in: Marketing letters
Paging: Volume 33 () nr. 2 pages 251-276
Year: 2021-08-09
Contents:
Publisher: Springer US, New York
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 3 of 11 found articles
 
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