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Journal description
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Details for article 7 of 10 found articles
| Title: |
Longing for the past and embracing the new: Does nostalgia increase new product adoption? |
| Author: |
Zhou, Kun Ye, Xiaoyin Ye, Jun |
| Appeared in: |
Marketing letters |
| Paging: | Volume 32 () nr. 4 pages 477-498 |
| Year: |
2021-08-16 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 7 of 10 found articles
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