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Details for article 4 of 10 found articles
| Title: |
Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays |
| Author: |
Olk, Stephan Tscheulin, Dieter K. Lindenmeier, Jörg |
| Appeared in: |
Marketing letters |
| Paging: | Volume 32 () nr. 2 pages 247-260 |
| Year: |
2021-03-18 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 4 of 10 found articles
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