Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making
Title:
Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making
Author:
Mormann, Milica Griffiths, Tom Janiszewski, Chris Russo, J. Edward Aribarg, Anocha Ashby, Nathaniel J. S. Bagchi, Rajesh Bhatia, Sudeep Kovacheva, Aleksandra Meissner, Martin Mrkva, Kellen J.