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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 8 of 14 found articles
| Title: |
The past, present, and future of brand research |
| Author: |
Oh, Travis Tae Keller, Kevin Lane Neslin, Scott A. Reibstein, David J. Lehmann, Donald R. |
| Appeared in: |
Marketing letters |
| Paging: | Volume 31 () nr. 2-3 pages 151-162 |
| Year: |
2020-06-04 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 8 of 14 found articles
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