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Details for article 1 of 14 found articles
| Title: |
Boys do not cry: the negative effects of brand masculinity on brand emotions |
| Author: |
Boeuf, Benjamin |
| Appeared in: |
Marketing letters |
| Paging: | Volume 31 () nr. 2-3 pages 247-264 |
| Year: |
2020-06-16 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 14 found articles
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