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Journal description
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Details for article 2 of 12 found articles
| Title: |
Celebrity influence on word of mouth: the interplay of power states and power expectations |
| Author: |
Thomas, Veronica L. Fowler, Kendra Saenger, Christina |
| Appeared in: |
Marketing letters |
| Paging: | Volume 31 () nr. 1 pages 105-120 |
| Year: |
2020-02-08 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 2 of 12 found articles
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