|
| next >> |
Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 1 of 9 found articles
| Title: |
A typology of brand alliances and consumer awareness of brand alliance integration |
| Author: |
Newmeyer, Casey E. Venkatesh, R. Ruth, Julie A. Chatterjee, Rabikar |
| Appeared in: |
Marketing letters |
| Paging: | Volume 29 (2018) nr. 3 pages 275-289 |
| Year: |
2018 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 9 found articles
| next >> |