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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 2 of 10 found articles
| Title: |
Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory |
| Author: |
Nguyen, Cathy Romaniuk, Jenni Faulkner, Margaret Cohen, Justin |
| Appeared in: |
Marketing letters |
| Paging: | Volume 29 (2017) nr. 1 pages 37-48 |
| Year: |
2017 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 2 of 10 found articles
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